"Build a better mousetrap, and
   the world will beat a path to your door"

Many people think that they need only put up a web site and the flood gates will open. We've all seen the TV commercial with the spiraling sales, implying the real problem is delivery.

That impression could not be more wrong. You can build a better mousetrap, but it is marketing that tells the world about it.

Some things to consider:

• Web Search Engine Placement
• Paid advertising on a Web Search Engine
• Banner trades
• Paid Banner placement
• Viral Marketing
• Target Snail-Mailing
• Regular forms of Advertising:
      Newspaper, radio, TV, Cable TV, Magazine